Cross-media - from Storytelling to Distribution

Stockholm Academy of Dramatic Arts recognizes the quickly changing conditions for the film and other professionals educated at the school. This course should provide those working in the industry with the tools to adapt to this, to find new audiences and tell stories using new platforms.

ECTS credit points: 30

Number of participants: approx 12

Dates: January 17 -  June 1, 2012

The deadline for application was December 13th.

Cross-Media – From Storytelling to Distribution is about building bridges between related industries and finding new collaborative partners. We offer a long list of inspiring lectures, live, streamed and to be downloaded, as well as mentorship by industry professionals to guide process of developing the project that is the basis for examination.

The course is held as a full time distance education with weekly online sessions and includes three physical meetings at the Stockholm Academy of Dramatic Arts at start, mid- and end of term.

Note! All students must have access to a reliable broadband Internet connection.

Language

The course will be held in English.

Topics

The course will cover these topics:

  • New rules for storytelling, how to expand your story from one single media to multiple platforms 
  • Case-studies by some of the worlds leading experts in Cross-Media
  • New ways to reach and interact with an audience
  • Financing, marketing and distribution of Cross-Media projects
  • Legal and copyright issues
  • Process management, how to organize and lead a Cross-Media project
  • Pitching and project presentation
  • Communication, internal and external

Aim of the course

The course is aimed at professionals with experience from film in particular but also game development and or development of games products and services for Internet and mobile, communication, PR and new media.

Learn to use new tools for storytelling and for managing your project online. Meet people from related industries and get inspired by some of the worlds leading Cross-Media developers. This course will help you navigate in the emerging Cross-Media industry and find the right balance for interactivity and engagement with your audience.

Course literature

Most of the textbooks and instructional material will be available online by including lectures, videos and podcasts, TED lectures, articles, reports (such as Power to the Pixel Think Tank Report).

If you like you can also browse the link section on www.crossmedia-stdh.squarespace.com.

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Teachers & contact

Josephine Rydberg Lidén

josephine.rydbergliden@stdh.se

Jospehine Rydberg Lidén has worked as a regional film commissioner (Gävleborg) and started folk college film courses, and once upon a time worked as an assistant producer for Illumina Digital. Holds a collection of MAs from the School of Film Directing (University of Gothenburg), The National College for Film and TV (DI) and University of Sheffield.

Mirko Lempert

mirko.lempert@stdh.se

Mirko has worked for several film companies in Germany and Sweden. His work is mainly focusing on children and youth films and the possibilities Transmedia is offering to reach and interact with that audience. Beyond that Mirko is part of Fabel Kommunikation, an organization based in Stockholm, which among other things is developing the crowd funding platform Crowdculture. Mirko holds an MA in film production.

Web-platform

The course has it’s own web-platform: www.crossmedia-stdh.squarespace.com.